C L I E N T | The Regional

A G E N C Y | Experimar

M Y R O L E | Creative Direction, Visual Identity, Menu Design

C L I E N T B R I E F | In 2016, Titou Hospitality launched The Regional Kitchen and Public House, a new restaurant with renowned Chef Lindsay Autry. The Regional is a chef-driven restaurant that offers time-honored American cuisine made with consciously sourced ingredients and seasonally influenced dishes. The design approach honors Chef Lindsay Autry’s southern and soulful roots.

I assisted in the logo creation and established the brand mark and mood board showcasing brand color palette, textures, patterns, fonts and design elements that embody a southern, yet elegant and sophisticated feel. I designed the menus and menu covers for lunch, dinner, midday, brunch, private dining, wine and desserts and with branded materials such as business cards, gift cards, stationary, coasters, comment cards, bags, toothpicks, matches and t-shirts.

In addition to providing the creative direction and designs for in-house materials, I also designed advertising for both digital and print marketing including emails, web banners, popup ads, posters, signage, direct mailers and coupon cards.

Additional concepts for The Regional include exterior door and window decals, scaffolding wraps and banners, posters, wall art and event canvases and check presenters.