C L I E N T | Rick's Dog Deli

A G E N C Y | Experimar

M Y R O L E | Lead Designer, Visual Identity, Packaging

C L I E N T B R I E F | Rick’s Dog Deli, a pet boutique offering all natural human-grade dog food, was in need of a rebrand and updating of all their branded materials and packaging. They wanted the new look to have a high-end delicatessen feel.

I assisted in the logo creation and brand book showcasing the new brand color palette, textures, patterns, fonts and design elements that embodies a natural, simple, and fresh look. I designed branded materials such as business cards, vet pads, envelopes, stickers, folders, posters, coupons and gift certificates. I co-designed the packaging labels of the Bark, Brick, Bone and Chewie products.

In addition to designing, I worked directly with the client to provide assistance in facilitating the printing and editing of packaging labels.