C L I E N T  |  E.R. Bradley's Saloon

A G E N C Y  |  Experimar

M Y  R O L E  |  Lead Designer, Menu Design, Visual Identity

C L I E N T   B R I E F  |  E.R. Bradley’s Saloon needed a rebrand and refresh of their existing materials. The new designs show emphasis on the roots and story of Colonel E.R. Bradley, an American legend, successful Palm Beach icon, and raiser of racehorses. 

I assisted in the logo creation and established the mood board that showcasing the brand color palette, textures, patterns, fonts and design elements that embodies the vintage Palm Beach horse racing aesthetic. I designed the initial concepts for lunch, dinner, breakfast, late night, happy hour and dessert menus, created a brand book that was pitched to the client, and oversaw the edits of the menus with the clients’ revisions and the creation of other branded materials.