C L I E N T  |  Hurricane BTW

A G E N C Y  |  Experimar

M Y  R O L E  |  Creative Director, Menu Design, Visual Identity

C L I E N T   B R I E F  |  In 2016, Hurricane Grill & Wings launched a new fast-casual restaurant, modeled after their existing chain, Hurricane BTW. Hurricane BTW (burgers, tacos and wings) targets younger consumers and creates an environment where people can meet up casually after work for drinks and appetizers. They wanted a design aesthetic that reflects an off-the-cuff, laid-back yet engaging feeling.

My design approach emphasizes the laid-back surf culture to evoke an extreme sports vibe, while keeping the modern and hip look for their target audience. I established the look of the brand with a bold color palette, fun and hip fonts, and extreme sports imagery and illustrations. I designed the menu, menu boards, business cards, brand book and selling guides.  I also assisted in the design of the website.

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