C L I E N T  |  Green Market at Stonefield

A G E N C Y  |  Experimar

M Y  R O L E  |  Creative Direction, Lead Designer, Logo Design

C L I E N T   B R I E F  |  Stonefield needed a logo and branded materials for the launch of their new Green Market in Charlottesville, VA. They wanted a look resembling their existing brand, but with more emphasis on the green market. Materials were designed to reach both consumers and vendors of the market.   

I designed a logo incorporating the existing Stonefield logo with new typography and iconography. I developed an engaging brand color palette with bright and bold greens and neutrals, established the look of their branded materials and imagery, and oversaw the creation of some of the branded materials. I pitched the overall concept and logo design to the client.