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C L I E N T | Atlas

A G E N C Y | Experimar

M Y R O L E | Graphic Design, Brand Identity, Advertising

C L I E N T B R I E F | Atlas Event Rental, leader in the full-service event rental industry for over 30 years, needed a visual rebrand for their print and digital outlets. Top quality merchandise, unparalleled customer service, and an exquisite, fashion-forward culture are qualities the client wanted to emphasize in their new designs.

I assisted in the creation of a brand book that was presented to the client to pitch the new design concepts. The brand book included a redesigned logo, a bold and trendy color palette, modern and elegant fonts, and imagery. I assisted in the design of branded materials, shopping bags, truck wraps, t-shirts and sample tags. I also designed the print advertisements that were featured in popular wedding and lifestyle magazines.